RocketTruth in advertising: Today’s video selection is not actually a TED Talk. Hopefully, you won’t feel cheated.

Today’s video is the RSA animation of Daniel Pink’s “Drive” presentation. One of the coolest, most original presentations I’ve seen in a long time. I thought that virtually everyone had seen this video, but with only ten million views, that means that there are at least 100 million of you in the U.S. workforce alone that haven’t seen it yet. If you haven’t, it’s a must (and it is only 11 minutes). It is important information for anyone who wants to perform better, and absolutely mandatory for anyone who manages or works with a team.

The Nut:

The standard approach to motivating people to perform better – offering them a reward – does not work unless the task only requires rudimentary cognitive skills. If the job requires conceptual, creative thinking, larger rewards lead to poorer performance. Yep, that’s right. Cue Scooby Doo.

The keys to engagement better performance are autonomy, mastery, and purpose. Get out of their way, provide the opportunity for them to improve their skills, and make sure the goals are purpose driven.

Favorite quote:

“I want to point out that the notoriously left-wing socialist group that financed this research – is The Federal Reserve bank”

Let me know what you think! And if you have video suggestions, let me know. Enjoy!