Simon Sinek believes that all great leaders think, act, and communicate the same way – just the opposite of everyone else. He uses as his examples Apple, the Wright Brothers, and Martin Luther King. I must say, I think he is on to something.
Most people sell what they do and how they do it. They may not even get to the “why?” But Mr. Sinek maintains that people don’t buy what you do, they buy “why”; they buy what you believe. Ok, ok, I was skeptical too, but after watching this and listening to his examples and the case that he makes, I’m taking a good hard look at my website, my marketing materials, and how I sell myself.
I figure I should be able to answer the question “why do you do what you do, and why should anyone care?”
Martin Luther King said, “I have a dream”, not “I have a plan.”